Over the past few years word has been spreading about pay per head bookmaking which has many sports bookmakers asking “What exactly is it?”
Simply put pay per head bookmaking services are companies located in jurisdictions where sports wagering is legal and letting the sports bookmaker, from where ever they are in the world, use them as a data processing center to handle their player’s bets. This has opened up a whole new world to bookies where they now have access to the same bookmaking tools and software used by Las Vegas luck entertainment centers.
The biggest impact to the bookies business is that they can now operate as online bookmakers and significantly improve their player base and profitability. Internet bookmakers make more money than their peers for one simple reason. The fact that their players can bet anytime, from anywhere, means that their wager volume goes up dramatically which translates into more profit per player.
Pay per head companies gives bookmakers online access to an entire array of real-time reports so that they can see exactly what their players are doing and when. The online bookmaker can run historical reports on individual players or groups of players to see how their action is trending over time. Being able to profile a player’s wagering tendencies over time gives bookies a huge advantage.
In addition to previously unimaginable player activity reports internet bookmakers also gain access to areas of wagering that they simply could not provide before. Gone are the days of simply being a sports bookmaker, with online gaming sites you can now offer your players action on horse racing and luck wagering games as well.
Pay per head bookmaking alleviates the day to day grind of being a bookie. Instead of spending countless hours sitting in front of a …